Elk Lighting e-Newsletter December 2010

Tuesday, December 21st, 2010

Happy Holidays

As ELK Lighting prepares to enter its 28th year in business, I remain in awe and am rewarded to be part of this special company for the past seven years, a company comprised of people proud of their accomplishments and excited about the future.

We have stuck to our strategy to focus on you (our customer), seeing our business and the services we provide from your perspective. Although the last few years have been a challenge for all of us, we have committed ourselves to be a reliable source, a trusted partner and a progressive company dedicated to delivering a great value – all when it was needed the most.

In 2010, we intensified our commitment to deliver an even greater product selection. ELK and Landmark had a combined released of over 500 new items with fashion forward design elements in a variety of price-points. Doing so expanded your potential target market of consumers, while maintaining our identity as a quality brand with compelling values.

Our newly formed company, Dimond received instant acceptance allowing us to launch over 300 new lamps and mirrors throughout the year. The designs and price points proved to be a valued addition to many of your businesses when consumers were searching for alternatives to entire room remodeling projects.

Recently, we were pleased to announce the addition of Sterling Industries to our family of companies. This well known veteran in the furniture industry introduced exciting new categories to our company -furniture and accessories, while greatly expanding our offering in lamps and mirrors. We believe these additional categories will make us a more comprehensive design solution provider which in turn widens merchandising options and incremental sales growth opportunities for your business.

As we enter 2011 we will continue to find new ways to innovate and expand while keeping paramount in our minds the importance of delivering our shared corporate values of being a relationship-centric organization.

With heartfelt appreciation, we wish you a happy and healthy holiday season and prosperous and fulfilling New Year.

Sincerely,

Bradford Smith
Chief Executive Officer – E.L.K. Lighting Group

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ELK Lighting e-Newsletter November – Enhance Your Holidays with the Right Lighting

Monday, November 22nd, 2010

Lighting During the HolidaysLight can be the most important decorating element, creating warmth that makes a space feel like home.  As the holidays fast approach, we are spending more time celebrating with family and friends.  We are usually attending as well as hosting many of our own parties.  The right lighting determines the atmosphere in your home.  It can relax or invigorate the atmosphere and can also just add a decorative holiday touch.

Many people concentrate on decorating their home on the inside for the holidays.  There are simple jobs that can create a very appealing and grand entrance for the outside of your home.  The simple projects of painting your door, changing the door hardware or adding a festive door mat can create a more inviting entry way to your home.  To highlight these changes to the front of your home, don’t forget to change your outdoor lighting fixtures.  These simple changes will make the exterior of your home more inviting for your holiday guests.

Lighting is the single most effective element in decorating, dramatically improving the look and feel of any room.  Gentle lighting from several sources can accent as well as create a comfortable atmosphere.  Ambient lighting is used to enhance focal points and even create a festive and artistic feel in a room.  Ambient lighting can be created through specific placement of table and floor lamps which will create a comforting effect that is both relaxing and interesting.  In contrast, bold lighting will bring out the rich dramatic colors used in the decor.  It will draw your attention to the brightly lit areas where family and friends will gather.  The general illumination of a room can strongly influence the mood of a room from bright and festive to more intimate and romantic.  The simplest things can have the most profound effect on us and how we view our home.  Decorate and celebrate the holidays with lighting.

Here are some holiday lighting ideas:  Decorations may be a fire hazard if not installed properly – be sure to keep all decorations away from exposed bulbs on light fixtures.

  1. Wrap your chandelier arms with garland or gold ribbon and Christmas lights
  2. Use low wattage “flicker flame” colored bulbs
  3. Tie tiny ribbon bows on the arms of the chandelier
  4. Hang Christmas ornaments (colored balls, gold tassels, stars) from your wall sconces and chandeliers using holiday ribbon
  5. Add crystals to chandeliers, sconces and even table and floor lamps to reflect light
  6. Change your chandelier shades for the holidays.  Wrap existing shades in wrapping paper or foil paper and tie them with a ribbon

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ELK Lighting Acquires Sterling Industries

Wednesday, September 22nd, 2010

September 20th, 2010

ELK Lighting acquires Sterling Industries

In a joint statement, ELK Lighting CEO Bradford Smith and Sterling Industries CEO and Founder, John Scott, are pleased to announce that ELK Lighting has purchased home furnishings giant Sterling Industries.

The new partnership creates an industry powerhouse that will cater to a wide range of market segments leveraging the respective expertise of both entities. “The combination of these two home furnishing industry leaders will deliver the most expansive product offering in North America” states Bradford Smith. “This comprehensive strategy positions the company for dynamic cross promotional opportunities and ultimate flexibility that is seldom achievable in the home furnishings arena” explains Smith.

“Our customers will be the ultimate winner from this agreement”, says John Scott. “Sterling will offer buyers the same great style and selection under the Sterling Industries banner, now coupled with the powerful support of ELK Lighting.” John Scott, through a consulting arrangement with ELK, will be offering John Scott Designs as a key component of Sterling’s future product offerings.

ELK Lighting, headquartered in Nesquehoning, PA, is a manufacturer and importer of indoor and outdoor residential, designer and commercial lighting fixtures. The company, founded in 1983, distributes over 3,000 products under ELK Lighting, Landmark Lighting, Dimond Lighting and Baldinger Architectural Lighting. The company also carries the licensed brands of Trump Home, Biltmore Estates, and mary-kateandashley. This is ELK Lighting’s second acquisition in recent months. In June 2010, ELK acquired Baldinger Lighting, a 117-year-old company in the commercial and hospitality industries.

Sterling Industries, founded in the mid-1990s, specializes in decorative accessories, portable lighting and accent furniture at moderate price points. Sterling showrooms will continue to conduct business as usual at AmericasMart in Atlanta, the World Trade Center in Dallas, and the International Home Furnishings Center in High Point.

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Elk Lighting Swag Kit Application

Tuesday, September 21st, 2010

Question:

What light fixtures can I use with this Elk Lighting Swag Kit – ELK-21010?

Answer:

Elk Lighting Swag Kit
Elk Lighting Swag Kit


This swag kit by Elk lighting basically allows you to create a swag hook style with any light that is typically affixed to the ceiling. If you look at the picture on the web, the original light is still affixed to the ceiling, but the swag kit is used as well, to allow the light to be a plug in as opposed to being controlled by a wall switch.

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DRUM PENDANTS “THE PERFECT CENTERPIECE"

Thursday, September 16th, 2010

DRUM PENDANTS “THE PERFECT CENTERPIECE “ Decorative and Functional

During the process of decorating your home or business, the right lighting selection can be both practical and decorative.  There are several advantages to using Drum Pendants in any room:

Elk Lighting Abbington Transitional Chandelier

Elk Lighting Abbington Transitional Chandelier

1. Accenting with Light—place a Drum Pendant of varying brightness over any spot that could use a bit of visual emphasis. Instead of diffusing the light sideways, light is  directly focused in a specific area.

2. Functional  Task Lighting – many places within a home or business need extra light for functional uses. Perhaps over a dining table, kitchen prep area or a  poorly lit desk. Drum Pendants focus light on small or large  areas depending on the size of the pendant.

3. Limited Space  – Drum Pendants are the perfect solution. Floor lamps take up valuable floor space and table lamps take up useable space on desks or tables. Drum Pendants allow focused light without taking up valuable space to work and entertain.

4. Decorating Option -  Drum Pendants are available in varying sizes and shapes as well as textures and colors.

Drum Pendants have graced many homes, offices and restaurants because they simply add a touch of class coupled with  usability and versatility.

Consider  Drum Pendants as not only a functional lighting option but also an accessories to your room’s décor.  Elk Lighting and Landmark Lighting offer artistic designs, varying shapes and sizes.

The right lighting solution not only gives light – it can accentuate your style and makes a room simply beautiful.

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Elk Lighting Blackwell Traditional Outdoor Post Lantern Light

Monday, July 19th, 2010

Question:

Is it possible to use this Elk Lighting Blackwell Traditional Outdoor Post Lantern Light – ELK-42104-1 as a pier lamp, attaching to a brick column? Thank you.

Answer:

Elk Lighting Blackwell Traditional Outdoor Post Lantern Light
Elk Lighting Blackwell Traditional Outdoor Post Lantern Light

Answer:

Yes, you can use this outdoor post lantern from Elk Lighting (the manufacturer) using a pier mount. The opening is still a standard 3″ so it will fit the pier mounts provided on the following link below.

http://search.arcadianlighting.com/Results.aspx?find=pier+mount&.autodone=http%3A%2F%2Farcadianhome.com%2Felk-42104-1.html

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Elk Lighting Reflections Transitional Mini Pendant Light

Thursday, July 8th, 2010

Question:

How long is the hanging wire of this Elk Lighting Reflections Transitional Mini Pendant Light – ELK-10053-1? I need it to be about 3 feet long.

Answer:

Elk Lighting Reflections Transitional Mini Pendant Light
Elk Lighting Reflections Transitional Mini Pendant Light

Elk Lighting (the manufacturer), advised that this mini pendant light is currently on back order until September. The mini pendant comes with (1) 6″ and (2) 12″ rods. Also, a swivel is included if should you be applying this pendant to a sloped ceiling.

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Elk Lighting Elysburg Contemporary Pendant Light Wattage

Tuesday, June 8th, 2010

Question:

Can this Elk Lighting Elysburg Contemporary Pendant Light – ELK-7634-1 take a bulb greater than 60 watts?

Answer:

Elk Lighting Elysburg Modern / Contemporary Pendant Light
Elk Lighting Elysburg Modern / Contemporary Pendant Light


We were informed by Elk Lighting (the manufacturer), that that maximum wattage you can use on this pendant light is 60 watts.

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