As ELK Lighting prepares to enter its 28th year in business, I remain in awe and am rewarded to be part of this special company for the past seven years, a company comprised of people proud of their accomplishments and excited about the future.
We have stuck to our strategy to focus on you (our customer), seeing our business and the services we provide from your perspective. Although the last few years have been a challenge for all of us, we have committed ourselves to be a reliable source, a trusted partner and a progressive company dedicated to delivering a great value – all when it was needed the most.
In 2010, we intensified our commitment to deliver an even greater product selection. ELK and Landmark had a combined released of over 500 new items with fashion forward design elements in a variety of price-points. Doing so expanded your potential target market of consumers, while maintaining our identity as a quality brand with compelling values.
Our newly formed company, Dimond received instant acceptance allowing us to launch over 300 new lamps and mirrors throughout the year. The designs and price points proved to be a valued addition to many of your businesses when consumers were searching for alternatives to entire room remodeling projects.
Recently, we were pleased to announce the addition of Sterling Industries to our family of companies. This well known veteran in the furniture industry introduced exciting new categories to our company -furniture and accessories, while greatly expanding our offering in lamps and mirrors. We believe these additional categories will make us a more comprehensive design solution provider which in turn widens merchandising options and incremental sales growth opportunities for your business.
As we enter 2011 we will continue to find new ways to innovate and expand while keeping paramount in our minds the importance of delivering our shared corporate values of being a relationship-centric organization.
With heartfelt appreciation, we wish you a happy and healthy holiday season and prosperous and fulfilling New Year.
Chief Executive Officer – E.L.K. Lighting Group